Onmyoji Offline Entertainment and Exhibit Space

As the ultimate IP of Netease, the downloads of Onmyoji have reached beyond 200 million. For the first time, Netease and E Studio decided to open this offline theme store.

“Onmyoji theme store” is located in TIT creative park adjacent to Guangzhou Tower, and is surrounded by Delonix Regia away from the downtown. The design of this shop includes a renovation of the original building and the interior design. Regarding the IP, the theme shop includes a series of experience spaces of café, bar, retail and showroom which connect young people’s life with game, and bring better social and entertaining experiences. And it has been a place full of possibilities.

Installation Material & Lighting

A barrier marks out its ground by ritual. It is a kind of terrain seal, first used by the Onmyojis to guard sacred places.

The jump-layer building appears as a giant light box by using polycarbonate panels as facades. Distinguished from the surroundings and connected to the theme of the story, the building is acting as a Light Barrier and is producing the visualized effect by controlling the lights. Guests would enjoy an interaction with the “lightbox”, and pretend like getting a connection with different Planar Spheres.

The design uses wood and translucent polycarbonate sheets as the structure to show its lightness. The gap between the wood structure emphasizes the rhythm of the building.

Courtyard of the Onmyojis

The design of the courtyard is expressed by the concept of seal and Karesansui. Starting from the shape of a ripple, the layout of the courtyard spreads above to the upper layer and the whole space is accompanied with plants that change by seasons.

Once unintentionally entering the courtyard, one would feel like stepping into a ghosts’ party.

First Floor Café / Bar

The café is located on the first floor. When the sun shines and puts the shadow of the trees on the translucent polycarbonate sheet during the daytime, the space is filled with light and sense of poetry. The bar table is made of granite while the wood structure shows its warmth under the sunshine. The café becomes a bar during the night by controlling the illuminations.

Third Floor VIP Area

By changing the theme regularly, the space shows its flexibility and variety. Taking the storyline of Onmyoji, the plot of the story is expressed on the mesh which encloses a series of semi-private spaces which are illuminated differently to show antagonism.

For the in-depth gameplayers, the store is such a perfect place to experience the real game scenes as well as gaining more chances to get in touch with other players of different types and appetites. As for the public, it is also a good place to get relaxed and explore the world of ghost.

Polycarbonate panels: dappled tree shadows and refracted green.

Client
NetEase Games

Location
TIT Creative Park, Guangzhou

Area
385 m²

Completion Date
2019.09

Design Firm
E Studio

Lead Designer
Fan, Junjian
Zhou, Xuanzhuo

Photographer
Zhang, Chao