A Customized Response

MOONRISE is a tranquil flower shop exploring the essence of nature, as well as a floriculture art studio focusing on design. By excavating the possibilities of interaction between men and nature, and providing more ways to enjoy life, MOONRISE aims to customize a RESPONSE to every person caring about life, every emotion to be attended, and every scenario worth waiting for.

The refrigerated counter is not only a space to keep the flowers fresh, but also serves as a product display and sales counter, workshop table, and a reception desk.

Restricted by the shopping mall foundation and other uncertainties, the black bricks are stuck with adhesive into different sizes of blocks and placed on the floor, creating spaces where flowers are displayed randomly and naturally.

MOONRISE also offers a floriculture workshop space in the store, where chairs are scattered among flowers and green plants, providing a comfortable place for customers to chat with florists or even participate in making their bouquets while resting.

The whole space is illuminated with fluorescent tubes, the main source of light, filtered by polycarbonate panels to simulate natural and soft sunlight to create the best environment for viewing flowers.

With a new attempt on independent branding where no explicit limit or style is required, this project entails a new possibility that moves the team out of its comfort zone.

Client
Moonrise

Location
Shenzhen, China

Area
30 m²

Completion Date
2020.12

Design Firm
E Studio

Lead Designer
Fan, Junjian
Zhou, Xuanzhuo

Design Team
Wu, Leqing

Branding Design
Wu, Qiwen

Photographer
Meatmountain