Blended into Nature, a Landscape in Itself

Over the past two years, E Studio and DJI have maintained a close cooperative relation with each other in retail space design, and the store in Happy Coast, Shunde is one of the examples.

DJI chose to open its Authorized Retail Store in Shunde Happy Coast Plus, the most prosperous commercial center in Shunde.

The building takes a sleek polygon shape as a contrast of the rectangle area. Ultra-transparent glass is used overwhelmingly to construct the facades of the building, making the store itself a landscape that is fully blended into the surroundings, providing maximum views for the block, and creating a unique and futuristic image for Happy Coast.

The design retains the original structure of the building to the maximum extent, but modern elements are also taken into consideration. As a result, a sloping and irregular roof is adopted. Though it is difficult to balance between the traditional beam structure and the irregular roof, it is worth trying, as we believe the era of technology deserves pioneering design. Considering the overall in-store environment and atmosphere, soft films are partially used in constructing the mansard ceiling, where the divergence of light creates a clear and natural lighting effect.

The second floor of the store adopts an open loft design to enhance the connection with the first floor, with a specific space for holding workshops and activities, or offering customers a place to rest.

On display are consumer products such as the Mavic and Osmo series, each with a full set of compatible accessories, alongside largely professional-grade equipment. In form and in complexity alike, they show DJI's technology and give customers a different kind of experience.

Client
DJI

Location
OCT Happy Coast Plus, Shunde, Foshan

Design Firm
E Studio