Aligner Art Lab

This, a full-scale experimental program, includes planning, branding, and interior design. The client wants to create a portable Invisalign in retail while getting rid of the complicated status quo that people get nothing without permission from the clinic.

Considering the specificity of their service, we proposed the brand concept, ALIGNER ART LAB, and hoped that from their foundation, they’ll have a deep discovery of related possibilities in the future.

Sound-alike DAZZLE, DAZZO represents brilliance. As a starting point of creativity, we extracted the letter “O” and cut it under a certain proportion. Ultimately, a very exclusive arc was born.

Concerning the holistic tone, we selected laser silver as the technological characteristic and hoped that it could be the only strong memory point of the brand while maintaining a clean tone.

Interior Part

In terms of interior design, we also made different attempts around the brand concept. As our final choice, light steel keel and galvanized steel sheet are used as the major material to create the main atmosphere of the whole space.

The scanning room of the clinic is set up in WeWork, which is a well-known shared office in foreign countries. All the components of this project can be assembled because the interior decoration of the shared office has many restrictions. For example, the area is not large enough, the floor cannot be changed, the wall cannot be hit and so on. Moreover, the internal space is cut by keel and iron plate as a baffle distributing the whole area.

Decorative Wall

As to the waiting area at the door, aimed at advertising, we set an ever-changing art installation out of the lamp, trying to create a photo zone for the prime need of our clients.

The only dental scanner’s on the other side. Limited by area, the room is filled with minimal functional facilities. What we want to convey is a sense of profession and rapport, instead of coldness.

Location
Shenzhen

Area
15 m²

Completion Date
2019

Design Firm
E Studio

Lead Designer
Fan, Junjian
Zhou, Xuanzhuo
Wu, Qiwen

Design Team
Huang, Chenxi