CLINSKIN

CLINSKIN, a skincare brand focusing on anti-aging beauty technologies, opens its first concept flagship store at the Mixc World in Nanshan , Shenzhen. To explore the possibility of future skincare technologies, CLINSKIN has joined hands with E Studio in building a pure and peaceful Utopia of skincare on the concept of “multi-layered dreams”.

In his book the interpretation of dream,Sigmund Freud suggested that the content of dreams is related to wish fulfillment. Dreams echo to people’s ego, release and reflect people's subconscious desire, in a way to restore their peace of mind. A dream is another life closely related to people themselves.

CLINSKIN aims to open a door in the bustling city, and lead visitors to a dream where their minds and body can take a breath.

Dream is dominated by a person’s ego, where the self-awareness infinitely amplifies itself. At the very beginning, ego is surrounded by nothing but endless void, whose projection should be a bizarre white. Perhaps this is what the initial dream looks like as E Studio tried to materialize and visualize.

The Reception Area

At the entrance of the space sets a giant whitewall, where moving lights are projected, like baby skin which is flawless and bright. The area creates an unlimited space of imagination, where visitors gradually isolate themselves from reality.

Make-up Area

In this compact and functional configuration, make-up area is separated from the front desk using translucent acrylic plates,forming a concise but lively layout. Dynamic lights are projected upon,providing auxiliary lights for wearing makeup with a tranquil atmosphere as well.

Waiting Area

The edge of the ceiling bends upwards and introduces a glimmer of artificial sunlight in，leaving a large blank space while gray sets the tone for the lobby. A crescent-shaped leather bench surrounds the square space, implying a sense of security.

The interior has redefined people’s image on skincare technology using translucent, bright and lightweight materials. Defying aging with technology is about precise control over time, which should be gentle and rational, not a radical reversal.

VIP Room-A

Multi-layered dreams are first described in Chuang-tzu’s on leveling all things, where a person who didn’t realize he was dreaming until being woken up by something in a dream, ended up finding himself in another dream. At the end, the person finally woke up and returned to the reality after having this situation again and again.

What people see in their dreams are often difficult to depict, and the projections of their minds are far from realistic, but that doesn't mean they look strange in the dream. Inside the store, circles are overlapped, circulated and conflicted with each other, together with the wall decorative lights, to levitate this narrow space.

VIP Room-B

Each room type is a layer of dreams, giving dreamers realistic revelations in an illusory dream. Each is also heavily decorated with corduroy cloth and a curved ceiling to simulate a cocoon, where visitors are sheltered from the passing of time by restoring the inner peace.

The brand upgrade is based on accurate positioning of the audience. Contemporary urban women have independent aesthetic and choice of consciousness. Instead of following the trend, or pursuing flashy experience, they prefer professional, careful, efficient and ultimate skincare experience. This is what CLINSKIN offers by emphasizing the"uniqueness" and “distinction” of professional aesthetic and service.

CLINSKIN upholds the brand concept of "achieving the ultimate anti-aging technology with heart and soul".

In the context of phenomenal collective consumption and radical business iterations of the beauty industry, brands keep seeking for new markets and directions, and this case is only a fresh start by E Studio and CLINSKIN to explore the boundaries and possibilities of the industry.

Client
CLINSKIN

Location
Shenzhen · 200 m²

Completion Date
2021.11

Design Firm
E Studio

Lead Designer
Fan, Junjian
Zhou, Xuanzhuo

Design Team
Wang, Xiaoxi
Deng, Changyi

Photographer
Zhang, Chao
Luo, Canhui