Dreams in Mirror

In Freud's "The Interpretation of Dreams," he believes that dreams are a person's genuine dialogue with their own inner self. Dreams maintain the egoistic nature of the mind, allowing the release and expression of subconscious impulses, thus restoring harmony to the psyche. Dream experiences are another intimately related aspect of one's life.

Creating a gateway to a dreamland in the bustling city, experiencing a spiritual journey, allowing the body and mind to find respite. CLINSKIN and E Studio join forces once again to explore the future possibilities of technology in anti-aging. This project, following the success of CLINSKIN1 "Multiple Dreams," introduces the second dreamland, "Dreams through the Mirror," constructing a pure and ethereal Utopia.

CLINSKIN1 is immersed in dreams, the subconscious wandering of the perplexed. CLINSKIN2 peers into dreams through the mirror, detached from the dream, a clear-sighted observer. In the complex world, create a passage to the dream, detached from reality in this moment.

Dreams are an infinite amplification of self-consciousness, dominated by the "id".

Initially, it is nothingness, with the "id" at its center and endless void surrounding it. The reflection of the void in the dream is a surreal "white". I hope to construct this pure dream into a tangible reality, perhaps the original face of the dream, the very beginning.

Entrance

Dreams show us the unvarnished truth of nature—Jung believed that dreams are a small hidden door deep in one's soul, the most profound secret. Entering the space, a huge white interface is moisturized and flawless under the influence of light waves, like newborn skin. It grants the entrant unlimited space for imagination, allowing consciousness to gradually detach from reality. The surreal "white" represents the release of the dreamer's inner emotions and the wandering of the subconscious, allowing the soul to float lightly.

Hall

The brand is centered around a pure space framework, enveloping the senses in a pristine white tone. The flawless texture of crystal glass, baptized by light, presents its natural beauty and symbolizes skin healing.

Reception Area

The curved furniture and wall surfaces are like a warm hand gently soothing the restless soul, while the "heavenly light" from top to bottom illuminates the brand's core of "focused skincare technology against aging".

Skin Detection Room

Runway of Dreams

The internal space is hidden behind the front desk. Starting from brightness and gradually dimming in the passage, the transition between the public and internal spaces is completed, creating a calm and private psychological implication. With the help of the deep passage, a sense of meandering and slow movement is created, establishing a cohesive spatial effect and visual continuity, allowing for unlimited imagination and guiding customers to discover and explore, step by step embarking on a journey of dream exploration.

Make-up Room

The unified and pure tone in both public and private spaces presents a serene and elegant visual structure and sensory experience, conveying minimalist spatial aesthetics. Soft, light lighting atmosphere and appropriate whitespace provide more room for imagination.

Beauty Room for Two People

No matter how blurry the dreams may be, they always lurk in the depths of our hearts, preventing our state of mind from ever finding peace until these dreams become reality. The arch blends the walls and ceiling into one, while the mirrored surface blurs the boundaries, creating dancing lights and shadows that blur the line between reality and dreams, allowing consciousness to detach from reality and embark on a journey into the dreamworld.

Soft edges and shapes and swaying light, like smooth, delicate skin that never stops breathing.

Beauty Room

Dreams are the gaps torn open in the soul, the leakage of the soul. Opening the doorplates of each room reveals one dream after another.

Dream A

VIP Room

The private space continues the same aesthetic form, with curved lines softening the coldness of glass, expanding the dimensions of space, extending the sightline, and intertwining the dream and reality, bringing eternity to the internal space. The soft gray velvet fabric adds intimacy and tranquility to the space, complementing each other and forming a harmonious whole.

Store Identity

When considering the feasible SI image design for this era, the key and difficulty lie in how to transform the standardized chain replication model of brand SI into an extensible experiential brand SI space.

Looking Back at MixC World: Where the Dream Began

CLINSKIN1.0 "Multi-layered Dreams" opens its first concept flagship store at the MixC World in Nanshan District, Shenzhen.

Multi-layered dreams are first described in Chuang-tzu's "On Leveling All Things", where a person who didn't realize he was dreaming until being woken up by something in a dream, ended up finding himself in another dream. At the end, the person finally woke up and returned to the reality after having this situation again and again.

What people see in their dreams is often difficult to depict, and the projections of their minds are far from realistic, but that doesn't mean they look strange in the dream. In this compact and functional configuration, the make-up area is separated from the front desk using translucent acrylic plates, forming a concise but lively layout. Dynamic lights are projected upon, providing auxiliary lights for wearing makeup with a tranquil atmosphere as well.

The interior has redefined people's image on skincare technology using translucent, bright and lightweight materials. Defying aging with technology is about precise control over time, which should be gentle and rational, not a radical reversal.

Contemporary urban women have independent aesthetic and choice of consciousness. Instead of following the trend, or pursuing flashy experience, they prefer professional, careful, efficient and ultimate skincare experience. This is what CLINSKIN offers by emphasizing the "uniqueness" and "distinction" of professional aesthetic and service.

CLINSKIN upholds the brand concept of "achieving the ultimate anti-aging technology with heart and soul". In the context of phenomenal collective consumption and radical business iterations of the beauty industry, brands keep seeking for new markets and directions, and this case is only a fresh start by E Studio and CLINSKIN to explore the boundaries and possibilities of the industry.

Client
CLINSKIN

Location
CLINSKIN 2.0: Uniwalk, Shenzhen
CLINSKIN 1.0: MixC World, Shenzhen

Area
CLINSKIN 2.0: 228 m²
CLINSKIN 1.0: 200 m²

Completion Date
CLINSKIN 2.0: 2023.01
CLINSKIN 1.0: 2021.11

Design Firm
E Studio

Lead Designer
Fan, Junjian
Zhou, Xuanzhuo

Design Team
Zhang, Jieying

FF&E
Deng, Changyi

Photographer
CLINSKIN 2.0: Yuuuun Studio
CLINSKIN 1.0: ZC Studio