People often mistake permanence as the hallmark of good design, dismissing short-term projects as superficial. They assume that anything hastily assembled will suffice and overlook the thought and effort behind even temporary designs.
However, reality often defies expectations. We spent six months preparing with United Imaging Healthcare for a mere four-day exhibition.
We set out to spotlight the idea of lasting impact and power in a temporary exhibit, determined to declare United Imaging's mission of "bringing equal healthcare to all". Our challenge: how do we convincingly portray the product as the future of medical care?People often mistake permanence as the hallmark of good design, dismissing short-term projects as superficial. They assume that anything hastily assembled will suffice and overlook the thought and effort behind even temporary designs.However, reality often defies expectations. We spent six months preparing with United Imaging Healthcare for a mere four-day exhibition.We set out to spotlight the idea of lasting impact and power in a temporary exhibit, determined to declare United Imaging's mission of "bringing equal healthcare to all". Our challenge: how do we convincingly portray the product as the future of medical care?
However, reality often defies expectations. We spent six months preparing with United Imaging Healthcare for a mere four-day exhibition.
We set out to spotlight the idea of lasting impact and power in a temporary exhibit, determined to declare United Imaging's mission of "bringing equal healthcare to all". Our challenge: how do we convincingly portray the product as the future of medical care?People often mistake permanence as the hallmark of good design, dismissing short-term projects as superficial. They assume that anything hastily assembled will suffice and overlook the thought and effort behind even temporary designs.However, reality often defies expectations. We spent six months preparing with United Imaging Healthcare for a mere four-day exhibition.We set out to spotlight the idea of lasting impact and power in a temporary exhibit, determined to declare United Imaging's mission of "bringing equal healthcare to all". Our challenge: how do we convincingly portray the product as the future of medical care?