The First NetEase × E Studio Project Is Almost Here

At its 5.20 product conference, NetEase announced that Onmyoji Cafe & Shop, the first theme store for its game Onmyoji, will open in Guangzhou in July. Developed in-house by NetEase, Onmyoji is one of the company's flagship titles and has been downloaded more than 200 million times since its launch in 2016.

The project covers the renovation of an existing building and the design of its interior dining and retail areas. Through architecture and interior design together, it creates a themed space with the Onmyoji world at its origin, truly connecting the game with young people's everyday lives and offering players richer entertainment and social experiences.

Onmyoji Cafe & Shop opens in July. Stay tuned.